Waking Girl? What's that!?
Hi! Welcome to Waking Girl Web Design!
We're excited to wake up your website and wake up your business.
A little bit about you
You're a busy business owner who wants everyone else to work as hard (or smart) as you do! You care about your customers. You want to delegate as many web projects as possible so you can just focus on your customers!
You love a good bargain, because you know that saving some money on one project will allow you to do that other project on your list, and will even let you keep your prices low so you can serve more people!
You're looking for a web design company that will jump in and take care of everything web-related that has been keeping you up at night!
A little bit about the Founder and CEO of Waking Girl
Hi, I'm Angela "Gertie" Refsland. That's me holding the cereal bowl. I started Waking Girl in 2005. I was so broke at the time I didn't even own a computer. "How can I have a web design business without a computer?" That question inspired a new way of designing, utilizing web-based platforms and cloud-based servers (this was before "The Cloud" was a thing!). My colleagues had dedicated servers in their garages, while I just had access to the local library computer and email.
I spent $20 on hosting, and started building websites from scratch in Notepad. I said that the web design programs of the day were terrible, but in reality, I just didn't have the thousands of dollars required to use those programs!
By 2008 I had a handful of clients and a full portfolio. I was confident in my problem-solving skills and I was seeing the results of my efforts. My clients really were seeing that their businesses were waking up!
And then the economy crashed.
I had clients with tons of time and no money. I had to make a change.
I looked for new web-based platforms. The most time-consuming part of building a website then was building out the structure--if I could find a way to skip that step I could cut my prices in half. The most expensive part of a website was the ongoing maintenance. My clients could commit to an initial investment, but the ongoing cost of making little changes was outrageous.
I found Weebly--a drag and drop web-based editor. It was a new and growing company; it didn't have all the features I needed, but it looked like they would be adding them soon. I made a gamble and switched my clients over to Weebly.
Suddenly I had tons of extra time and lots of new, eager clients. I started meeting clients face-to-face, because with this platform, we could skip the coding and get right into fleshing out the content. With the help of my brilliant business owner clients, we were pumping out websites in 3-5 hours (start to finish--logo, domain, pricing, graphics, text, forms, everything). Wow!
The best thing was that I was learning a lot! Every business owner imparted wisdom on how to be successful, which mistakes to avoid. I paid attention, because my survival depended on it.
Clients were having such a great experience that they were asking for other things--business cards, Facebook, menus, SEO, blogging. I was seeing that the most successful businesses were the ones that met with me monthly to do something new to their website or online presence. I implemented a Monthly Maintenance program, focusing on SEO and conversions--that's when businesses really started to wake up.
I was thrilled when clients would report that they were getting new customers from Google searches, they were adding staff, sales were skyrocketing, they were buying new buildings, they were expanding their services, they were helping more people.
From the Archives:
These are websites that we built a long time ago, hand-coded in Notepad!!
Find out why we're Rated in the Top 3 Web Designers in Reno