Award-Winning Designs for
Print and Web
Are you a Busy Business Owner?
Waking Girl clients are busy business owners who want their service providers to work as hard and smart as they do! They care about their customers. They want to delegate as many web projects as possible so they can just focus on the customers!
They love a good bargain, because they know that saving some money on one project will allow them to do more projects, and keep their own rates low!
If you're looking for a web design company that will jump in and take care of everything web-related that has been keeping you up at night--schedule a time to chat with us or just call 775-544-6612!
The Original "Waking Girl"
Hi, I'm Angela "Gertie" Refsland. I started Waking Girl in 2005. I was so broke at the time I didn't even own a computer. "How can I have a web design business without a computer?" That question inspired a new way of designing, utilizing web-based platforms and cloud-based servers (this was before "The Cloud" was a thing!). My colleagues had dedicated servers in their garages, while I just had access to the local library computer and email.
I spent $20 on hosting, and started building websites from scratch in Notepad. I said that the web design programs of the day were terrible, but in reality, I just didn't have the thousands of dollars required to use those programs!
By 2008 I had a handful of clients and a full portfolio. I was confident in my problem-solving skills and I was seeing the results of my efforts. My clients were noting that their businesses were truly waking up!
And then the economy crashed.
I had clients with tons of time and no money. I had to make a change.
I looked for new web-based platforms. The most time-consuming part of building a website then was building out the structure--if I could find a way to skip that step I could cut my prices in half. The most expensive part of a website was the ongoing maintenance. My clients could commit to an initial investment, but the ongoing cost of making little changes was outrageous.
I found Weebly--a drag and drop web-based editor. It was a new and growing company; it didn't have all the features I needed, but it looked like they would be adding them soon. I made a gamble and switched my clients over to Weebly.
Suddenly I had tons of extra time and lots of new, eager clients. I started meeting clients face-to-face, because with this platform, we could skip the coding and get right into fleshing out the content. With the help of my brilliant business owner clients, we were pumping out websites in 3-5 hours (start to finish--logo, domain, pricing, graphics, text, forms, everything). Wow!
The best thing was that I was learning a lot! Every business owner imparted wisdom on how to be successful, which mistakes to avoid. I paid attention, because my survival depended on it.
Clients were having such a great experience that they were asking for other things--business cards, Facebook, menus, SEO, blogging. I was seeing that the most successful businesses were the ones that met with me monthly to do something new to their website or online presence. I implemented a Monthly Maintenance program, focusing on SEO and conversions--that's when businesses really started to wake up.
I was thrilled when clients would report that they were getting new customers from Google searches, they were adding staff, sales were skyrocketing, they were buying new buildings, they were expanding their services, they were helping more people.
Fast forward to now--I have an amazing team that makes it possible to work in volume. Our team members are currently in Minneapolis, Seattle, Reno and London. We work together to wake up websites and wake up businesses. We love surprising our clients with our turn-around times and affordability.
We love breaking the rules of our industry!
I want to connect with you this week to hear how we can wake up your website and wake up your business. I want to connect with you because I always learn something new from my clients--and can't wait to hear what you have to say!