Heather is a results driven and passionate Publicist, who is your brand warrior. Whether it is extending your brand through positioning you as the go to expert through radio and print interviews or securing TV segments for product placement Heather is your go to girl.
With the past experience of being a Food Publicist for 3 + years working with nationally known food brands and restaurants, Heather quickly developed a track record of securing 35 segments per week, for various clients across the country focusing both on local and National media. Not only would she secure the segments BUT, she would write the content and prepare the talent for the segments.
Heather has experience with securing day of media, pitching grass roots efforts for local charity 5Ks, working with local dignitaries and even handling media for two former NFL players at Radio Row at the Super Bowl.
When she is not being a brand evangelist she is watching morning talk shows, reading personal development, drinking her favorite protein superfoods shake, spending time with her boyfriend and her mom. She is attending the Institute Of Integrative Nutrition to further her knowledge of nutrition.
We've developed a Public Relations program just for Waking Girl clients. Our team brings years of experience working in high-volume guaranteed-results PR services.
How does it work?
Our program takes a conservative approach, gradually building relationships on your behalf with strategic TV, Radio and Online media outlets. In month one the PR team gets to know your business and reviews your PR goals and expectations. Initial outreach is made to news outlets to get a feel for the market and your news-worthy story.
In month two we continue to build relationships and coach you on how to be consistent with your brand on air.
By month three we have secured a spot for you on radio, TV or some other organic media (Podcasts, Events, Emcee, Guest Speaker, Newspaper).
Wow--that's awesome! Must be expensive!
Normally PR services run in the thousands, but we're offering this to Waking Girl clients for just $500/month.
Do I have to do this forever?
Nope! We recommend a 3-month commitment to experience a full media cycle. You can hop onto this program to see what it's like. If you're unimpressed, you can hop right off! We look at PR like many business owners look at SEO--it's something that works best if you give it effort each month. Some months you'll see amazing results; other months you'll ride the wave in preparation for something bigger!