Ever since Al Gore "invented" the internet, people have been figuring out ways to make money from it. That's part of capitalism and there is nothing wrong with looking for ways to meet the demands of consumers. The internet has provided many ways to generate revenue that we couldn't have imagined before 1994. One of the ways is called "cybersquatting." This is the word that has been coined to describe someone that has acquired a web domain with the hopes that someone will want that domain in the future. It's a fairly inexpensive gamble and can be highly profitable. As the internet has grown the availability of domain names has changed dramatically. There are several important considerations when choosing a domain for your business or organization:
1. Is it memorable? Use the KISS (keep it simple silly) method for best results.
2. Don't get too cute. Using a creative spelling of your name can often work against you as generic searches typically don't include words spelled outside of the norm.
3. Does the name reflect what you do or the product you sell? Unless you have an unlimited budget for marketing to drive traffic to your site, it is usually best to use a domain name that helps Google find you by including one or two keywords that either explain what you sell, or where you sell it.
4. What if the domain I want is already owned by a cybersquatter? Like anything else, everything is negotiable. Your web designer may be able to negotiate a price or suggest alternative domain names that will satisfy your requirements. If you have your heart set on a domain that is already owned, you may have to pony up or keep an eye on the domain to see if the owner loses interest in it.
5. Think about variations of your domain name that you might want to acquire that will forward to your website. Many businesses have multiple domains. Tracking which domains are being used to find you can be useful in determining your overall marketing strategy. Who knows, someone might want to purchase one of your domains in the future!
Are you thinking about moving to Reno, NV? Whether you’re a current or prospective entrepreneur, Reno is a fantastic location to run a business. The city and state boasts all kinds of wonderful opportunities for entrepreneurs. You’ll enjoy robust community support for small businesses, an educated workforce, and no shortage of local resources designed to help local businesses thrive. In a rocky economy, the value of launching a business in a supportive environment cannot be overstated. Below, Waking Girl explores the reasons you should consider setting up shop in Reno.
Availability of Rentals
If you’re not in a position to buy a home, renting is a great alternative, especially in Reno. The city has a variety of rental options at price points suited to various budgets. Look for homes in a neighborhood that fit the needs and wants of your family.
Once you’ve chosen a few suitable areas, view online listings to find properties in your price range. Most online rental sites will allow you to filter your search results based on your desired number of bedrooms and bathrooms, so remember to take advantage of these tools!
Cost of Living
Living in Reno is more expensive than in many other areas of the country. The cost of housing in Reno is significantly above the national average. This cost of living leaves means your business will need to be more competitive on wages to attract talent.
Strong Sense of Community
The people of Reno have a strong sense of community. As a result, residents are eager to support small businesses, and city leaders prioritize policies that support local ventures.
High Quality of Life
People in Reno generally enjoy a high quality of life. This is great for business! Community members with access to cultural opportunities, tasty food options, high-quality education, and beautiful green space make for happier, healthier employees. These well-known attractions draw new residents:
Thanks to the number of reputable colleges nearby, the city workforce is well-educated. Good local colleges create a vast pool of local talent that benefit businesses like yours! Here are a few top-ranked schools in the Reno area:
Proximity to Destination Resorts
Reno is just a short distance from Lake Tahoe. This makes it easy to find high earners and establish valuable business relationships. Plus, your proximity to high income clients will increase your customer base and offer opportunities to scale your business easily.
Your Reno Business Quick-Start Checklist
Are you ready to start a business in Reno? One of the biggest steps is setting up an LLC in Nevada. Once you’ve launched your official business entity, the following are a few organizations that can help you get off the ground:
Reno could be the perfect home base for you and your business. If you’re interested in this beautiful city, start looking for available rentals, review cost of living considerations, and check out all the local resources that are available to support your business. You will thrive as an entrepreneur in Reno!
If you’re searching for help to wake up your business’s website, contact Waking Girl today!
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In times of economic downturn, it's important to make sure that your website is up-to-date and working optimally. Making sure that your website looks great, has the most up-to-date content, runs quickly, and offers a great customer experience will help you weather the storm and come out on top.
From the web design experts at Waking Girl Web Design, here are some tips on how to give your website a refresh in preparation for an economic downturn.
Having a website that loads quickly is essential for success in any market condition. Slow sites can lead to frustrated customers who don't have the patience to wait for pages to load or search results to appear. Optimize your site by compressing images and using caching techniques to make sure that there are no delays when customers try to access your site.
Optimize for Mobile
In today's world, mobile optimization is essential. With more people accessing websites from their phones than ever before, you must make sure that your website looks great on all devices. Make sure that all fonts and images scale properly on smaller screens and use media queries if necessary so that everything looks great regardless of device size or type.
Create High-Quality Content
High-quality content can be the difference between success and failure during recessions. Make sure that all of the content on your website is relevant, accurate, and well-written so that customers trust what they are reading when they visit your site. You should also consider adding video content as well as graphics or photos to keep visitors engaged with your content.
Focus on Customer Service
It's important during times of economic hardship for businesses to prioritize customer service above all else so as not to alienate potential customers who may already be feeling stressed due to financial circumstances outside of their control. Investing in customer service technology, such as live chat services or automated responses, will show customers that you care about their needs and are willing to go above and beyond to provide them with helpful solutions.
Learn the Ropes
One of the most effective ways to give your website a refresh is by improving your coding skills. After all, a website that looks aesthetically pleasing but doesn't do what it needs to do will fail to yield results. Once you have your design and branding in order, click here to brush up on changing coding languages, debugging basics, and more. Taking the time to learn coding can make a real difference in how well your website performs both during the downturn and beyond.
If you're not familiar with coding languages such as HTML or CSS, consider investing time into learning these skills so you can enhance your website yourself without paying extra money for professional services. Are you eager to pursue a CompTIA certification to enhance your website to its fullest potential? Investing time in IT courses is an exciting way to take control of your website and make sure it looks exactly how you want it to and does what it’s supposed to.
Work With the Pros
If you don't have the time or desire to learn coding languages yourself, partnering with a professional web designer will be beneficial during an economic downturn for the expert advice they can provide, ranging from how best to optimize your site to increasing your sales and conversions over time. Fill out this questionnaire and let Waking Girl Web Design do the rest!
As the economic landscape shifts, staying ahead of competitors and ensuring a strong online presence is key. For entrepreneurs looking to weather this storm in style, investing time into website optimization can make all the difference: think of loading speed upgrades, mobile compatibility, and comprehensive customer service solutions. Your business will be ready for anything coming its way.
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New small business owners have a lot on their plates, from figuring out financial projections to learning the ins and outs of marketing. For those who are just starting out, one of the main focal points of getting a business up and running is creating a brand, and there are several aspects involved in that process alone. That’s why it’s so important to give yourself plenty of time to build your brand’s identity and tackle all of the elements that go along with it, from brand management to creating brand awareness. Need help streamlining those details? Take a look at Waking Girl Web Design, where you’ll find an array of services that will help with everything from managing your social media posts to performing accounting tasks.
Before you can get started, you’ll need to think about your ideal customer and how you’ll reach them with your branding strategy. Let’s take a look at some branding tips so you can start your business off on the right foot.
Learn all you can about your target customer
No matter how popular your product is, it’s not realistic to expect every type of customer to buy it, which is why you’ll need to do some research on the consumers you’re targeting. What type of products are already available to them from your competitors? What are their needs? Where do they typically do their shopping? Are they teens, adults, or older adults? Creating a detailed composite of the ideal customer for your business will allow you to customize your branding to their needs and figure out how and where to reach them.
Learn how to use social media to your advantage
One of the most popular spots to reach customers is social media, but not all platforms are built the same, so it’s important to learn about the ones you prefer and create a strategy for making the most of your time there. For instance, how does their algorithm work? If you share a post at a certain time of day, will it do better than at a different time?
It’s also important to utilize social media tools, such as paid ads, reels, and even memes, which are easy, cost-efficient ways to engage with your audience. Memes are especially great because they can be customized according to the type of message you want to get across. Here’s a meme maker that allows you to choose a template, then insert your text and background to create a funny, touching, or relatable meme.
Make your brand memorable
Once you have the right social media tools and a good understanding of who your customer is, you can start to build the elements of your brand, which include a memorable logo and/or slogan, imagery that stands out from your competitors, and those intangible factors that make your business great. Whether your strengths are stellar customer service or a commitment to protecting the environment, those details should go into your business’s mission statement so you can build customer loyalty.
Figure out where you could use a hand
As you start putting together the elements of your brand, think about the areas where you could use a little help. No business owner can do everything themselves, and some branding tasks are better left to the pros. If you’re not great at keeping up with social media posts, let the team at Waking Girl Web Design take over with a customized campaign. Because there’s so much that goes into social media for small businesses, having the support of an experienced team can help prevent costly or time-consuming issues, so you don’t have to worry about the details.
Creating a brand for your business is an essential task, but it can also be an eye-opening one. Take some time to learn more about the process and what it entails, research your target audience, and use online tools such as meme makers to connect with customers.
Ready to start building your business website? Reach out to Waking Girl Web Design to talk about a plan.
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Creating and growing your company can be stressful and confusing. The right steps and when to take them aren't always obvious, and learning from your mistakes comes at a cost. By compiling information from many sources, data analytics can guide you through typical pitfalls and help you keep up with current market trends.
Serving and Understanding Your Clientele
Data analytics compile information from across an entire market or industry to provide insight into the causes of a given outcome as well as the effects of a given action. Analysis of business trends can help you determine which courses of action are most likely to yield the most beneficial results for your business. This can manifest in ways that benefit your employees, your customers, and your investors.
For instance, customer relationship management software can be used to assess trends regarding how sales and customers interact with each other, which actions are most common, and which problems are most easily solved by which solutions. The ability to analyze which marketing strategies work and which ones do not will streamline processes that would normally be stalled by months or years of trial and error.
Marketing Effectively and Securing Funding
Analyzing the habits of your customers in relation to your marketing efforts is another valuable use of data analytics. Market research can help determine what demographics most commonly patronize your services and which advertising strategies are most effective for those groups. Looking at sales figures immediately following an ad campaign can indicate whether your efforts were effective and how to pull in even more clients in the future.
Investors can benefit from (or be swayed by) your analysis as well. Being able to show market research and sales trends can help you to convince financial institutions and private investors alike that your plan is not only viable but profitable. This will encourage potential sources of seed or growth capital to take a risk on your model, knowing with a decent amount of certainty that they'll soon see returns on their investments.
Streamlining Internal Processes
Internally, analytics can guide your decisions with better insights and accuracy than trial and error. Investigating your internal actions and what results they've yielded gives a clear, quantifiable assessment of the efficacy of those actions. This can be as simple as seeing which employees or teams excel at a given task and as all-encompassing as understanding how profitable your company has become as a result of certain initiatives. Studying similar data from your contemporaries and competitors can show you what tactics are working best for them and what pitfalls you should avoid.
Data analytics can also help you keep an eye on your cash flow. Graphing profits and losses on a long enough timeline can reveal patterns and trends in how successful your business is, letting you shore up more help during your busy season and alerting you to sudden drops in profitability or increases in expenses. Seeing everything on a macro scale can yield insights that may be missed when taking things day-to-day, while analyzing the productivity of specific teams and workers can show you where cuts and alterations need to be made.
Having a streamlined invoicing process is also essential in financial recordkeeping and reporting. To stay organized, use an invoice maker that you can edit with your branding elements, as well as download in your format of choice for better tracking and filing.
Learning from the experience of others can spare you from carrying out the same confusion and missteps yourself. Data analytics can forecast the likely outcomes of every professional action you may take, steering you towards the smartest choices which help your business stand the test of time.
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The digital revolution made remote work possible and enabled companies to hire gig workers from anywhere in the world. Here are a few tips to help you build a successful team of productive and happy freelancers for your business.
Explore the Benefits of Hiring Freelancers
Hiring a remote freelancer instead of a full-time employee saves you money on recruitment, training, benefits and office space. Another benefit is the ability to hire for the short-term to cover a busy season or launch a new project. In addition, because you pay on a contract basis, you can get highly skilled workers without paying the salary they would charge as an employee.
Determine What Skills Are Needed
Your first step is determining the work you need completed and the skill level required to accomplish the task. Typical jobs to outsource to a freelancer include:
Find Skilled Freelancers
The internet makes it simple to find skilled freelancers from around the world. Online freelance job boards are the most popular way to locate an available gig worker. For instance, if your company needs a software refresh, you can hire a talented freelancer to do the task. You can find software developers for your project by visiting online job boards and reading reviews and learning about their experience and rates. You can also ask business colleagues for referrals. Look for freelancers who are within your budget and have proven skills to do the job.
Conduct a virtual interview with your qualified candidates and ask detailed questions about their skills, experience, availability and fee structure. Ask to see samples of their previous work and their approach to projects similar to yours. Determine their preferred communication and management style to decide if they fit in with your company.
Clear communication is the key to working successfully with freelancers. Give your gig worker the goals, expectations, deliverables and deadlines of the work they are contracted to complete. Use a task manager app to ensure the project moves forward as designed. If needed, schedule touch-point virtual meetings at various milestone project stages. Set up instant message access between the two of you to manage quick questions. Be open and honest in your feedback if the work being done is late or not up to your standards. In addition, be sure to give praise for a job well done.
Nothing keeps a gig worker happier than receiving prompt payment for their work. Direct deposit and pay cards are popular ways gig workers receive their pay. Payroll software can help you manage this process, and many offer direct deposits at no charge.
If the freelancer is based in the U.S. and earns more than $600 in a year, you must collect and file a completed W-9 form to the IRS. You then report the gig worker's earnings on a 1099-NEC form before January 31 of the following year.
Following these tips can help you build a team of successful and happy freelancers. In addition, this allows your company to enjoy the monetary and production benefits of contracting with the ever-growing remote gig workforce.
Need to revamp your website? Trust the web professionals at Waking Girl to create a functional, responsive, and attractive website for your business!
Maybe you’re excited about your company’s progress in recent months, but you’re curious about how you can push your business forward. Digital transformation might be the answer! By investing in digital innovation, like revamping your company’s website with Waking Girl Web Design, you can achieve and even exceed your business goals. Here’s how to take on digital transformation initiatives for your company.
Focus on Business Process Management
Your processes dictate the way your business runs - and if your processes are not as efficient as they could be, you’ll inevitably waste time and lose out on revenue. But what is business process management? Through business process management, you can automate and optimize processes and move your business forward through digital transformation. By explaining to your employees that this will allow them to tackle projects faster, you’ll be able to gain buy-in from your team. As you create your company’s BPM framework, you’ll need to continue monitoring its effectiveness as time goes on so that you can make changes if necessary.
Choose Tech With Great Support
No matter what kind of technology you’re thinking about investing in, you don’t want to choose programs that lack customer support. After all, if you’re having an issue with your software, you need to be able to get in touch with someone who can help you remedy the problem. Prior to purchasing any new software or hardware, connect with their customer service department and ask a few questions to gauge the effectiveness of their support services.
Explore Cloud Computing
Why are cloud systems so essential for businesses these days? They allow you to store and organize your digital files, and ensure that your team can access the documents they need even when they’re away from the office. Investing in a cloud storage system will definitely make it easier for your team to collaborate on projects. Centrilogic also states that cloud computing can support agile processes, help you cut overall costs, and allow you to scale your business since you can always purchase more storage space if necessary.
Use Helpful Software
If you haven’t already onboarded your team onto project management software and customer relationship management software, now is the time to take care of it! Choosing the right versions of these software can be a complicated decision. It’s important to figure out exactly which functions and features your company will need, so talk to other business owners who run companies of a similar size. Ask them which programs they use, if they would recommend these systems, and which features their team relies on most heavily.
Apply Data Analytics
By using the right software, you can collect valuable data that allows you to make crucial decisions about your company’s future. How can data analytics benefit your business? Treehouse Technology Group states that your data can reveal which processes are actually supporting your business as intended, how your customers behave, where you need to make improvements, and what kinds of actions you can take to change your business for the better.
When your business is run with technology, there is so much potential data that you can collect - and if you’re not already gathering this data, you might be missing out on key knowledge about your company. Therefore, data collection should be of the utmost importance.
Digital transformation is a major undertaking. But embracing digital innovation can help you rack up entrepreneurial accomplishments that you didn’t even realize were possible before. With these tips, you’ll be inspired to start incorporating innovative digital changes into your company!
Are you ready to drive serious business growth? Turn to Waking Girl Web Design for support! Call us today at 775-544-6612 to learn more about what we can do for your company.
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Ultimately, every business owner will want to know the resale value of their business. Even if they intend to pass it on to the next generation, it is important to be able to defend your valuation. Several criteria are needed to come to a reasonable valuation.
If there is real estate involved, and it is assumed that a new owner would continue the use of the property for the same or similar business, a commercial appraisal may be needed. However, lenders have some leeway on whether a fee appraisal is necessary, especially if the real estate value is less than $500,000.
A second consideration is whether the business will be sold as a "going concern" or if a new owner will be starting something new or a re-start of what was once there. A "going concern" will be valued based on historical profitability and how bankable those figures turn out to be. Most business acquisitions will involve financing, so it is important to avoid being too aggressive in write-offs in the immediate year's tax returns, otherwise a prospective buyer will devalue the business to comply with lender requirements. Saving some in taxes could result in even greater losses as it relates to the lowering of net income and thereby lowering the value of your business.
When a prospective buyer learns about your business, they will want to see two things right away. First, they will look at your website as it gives a first impression of how current your business is. Second, they will want to see your financials to determine the viability of the business.
If you're thinking a sale of your business is in the near future, contact Waking Girl Company. They have the resources to update a website and to give guidance on an independent evaluation.