There is no doubt that how we do business has changed dramatically since the world wide web presented itself. We have seen the demise of brick and mortar businesses all across our country. The last Blockbuster Movie store just closed as a good example. Changes in how we buy goods and services have impacted the traditional process. How we find companies to do business with has changed as well. Phone books and Yellow Pages have been replaced with web domains. Almost every business has some level of web presence these days if they want to stay viable.

When the time comes to sell a business, owners should consider part of the value of their company is their web presence. It is just as much an asset as inventory and real estate. That being the case, business owners that are thinking of selling should invest some effort in making sure their website is current and valuable and can be demonstrated as a generator of revenue. Some web designers do much more than host a site. Search Engine Optimization (SEO) efforts are a good example of additional services that drive traffic and attract sales. Social media posts and ads directed to a  target market can be shown to prospective buyers that your business is viable and current with today's marketing strategies.  A discussion with the web hosting company should be part of the selling process to determine what is owned and if there are any contractual arrangements that would prevent a new owner from assuming the website terms and conditions.

Your website can be modified to include a "hidden" page that can be shown to prospective buyers that give information not visible to the public that could include sales helps such as a history of revenues, profitability, cost of goods, recent evaluations of inventory, real estate holdings, etc. Tapping into the full potential of a website includes working with your web team to promote the value not only of your products and services, but your business as well.

We can target people on Facebook who are fans of "Explore Minnesota Tourism."

Just in the last week we have reached 3271 people in the United States who have expressed interest in "Explore Minnesota Tourism."

From August 27-September 6 we reached over 5000 people.
We have received engagement (a Like, Comment, Share, or Click-through to the website) from over 900 of those people.

The hard Facebook ad cost of reaching this captive audience was just: $49.86.

We have the potential to reach 180,000 people on Facebook who are interested in visiting Minnesota.
The circulation of the Explore MN magazine is only 32,750 households.

Our daily reach is estimated at 300-1700 people, based on effectiveness of the ad and the ad budget.

As you can see in the graph, interest is now waning in this ad that has attracted over 5000 people:

It takes more than just the Facebook ad budget to make an ad successful.
Each ad requires: copy, a graphic and photo, and a Call to Action.

Each ad also needs to be carefully watched each day.

Fans need to be engaged with. Questions need to be answered, etc.
Fans also need to be invited to become permanent fans of the page.
This takes time and resources.

Not every ad is successful.
But it only takes a few dollars or a few hours to see if an ad is working or not.

The most exciting thing about Facebook ads, is that putting money into it is like putting money into an investment portfolio. Every time we run an ad campaign, we see a gradual increase in Page Likes or Fans. Once we have a Fan, we can more easily reach him/her with organic posts and paid posts.

We started the summer off with 10,500 Fans, and increased that number by 100 each month--June, July and August--we're winning people over for years to come!

The Facebook Page's Fan base is roughly 1/3 of the Explore MN Magazine Ad circulation.

If we could use the magazine budget of $925 for their smallest ad (1/6 page), we could potentially reach as many as 9000 people A DAY.

With their largest ad budget of $3300, we could potentially reach 32,000 people A DAY.
[These are estimates from Facebook]

Going into Fall and Winter, this is the time to build our Fan Base, so we can remind them monthly to start planning their Summer Vacation in Rainy Lake!!

Let me know if you want to reroute your Print Ad Budget to more Facebook Ad Campaigns!

By now you've all heard about the incident at HUG High School. There was a student with a knife. Campus police disarmed the student by shooting him in the shoulder.

Lawsuits and drama ensue.

But wait! The date on this post is December 5, and the actual event happened on December 7.

And Linda from Facebook claims the event was planned for the 6th, and the media prepared for a big conspiratorial showdown.

Web designers modify dates on the web all the time. We backdate social media posts, blog posts, and any assignments that were supposed to be completed by a certain deadline. We can even modify the dates of an email (it's tricky and not sustainable, but yes, it can be done). Web developers have the power to time travel.

Here, I just traveled to the future:

Or did I?

The media has certainly given us enough evidence to think that everything they pump out is a massive lie, but in this case, we're just seeing journalists take advantage of Google's indexing rules.

Most likely the news websites prepare the framework for "Today's Hottest" article in advance (just like they do with the paper version). They don't know what's going into that slot when they prepare the framework, they just know that the hottest story is going there.

The date can be manipulated so that Google recognizes that story as "the story that broke first" and other journalists will refer to that story as the "seed" article and draw from it.

That's just media strategy. Not conspiracy.

When in doubt, ask your neighborhood web designer! She'll be the first to join you in the bunker if something is truly amiss.

There are a billion ways to monetize your blogging brilliance. You may not be able to support yourself or family when you first get started (true in any business), but with perseverance and a little strategy, you can at least supplement your income and see what's possible.

Possibilities:
Google Ad revenue.
You can add Google ads to your website. It takes a little patience to set up, but can give you an immediate return on your blogging bliss. Google: Google Adsense to set up an account and get started.

Google Ad Strategies:
-your audience needs to be the kind of people who click on ads. I built a website once for gamers. The website was a calculator that helped gamers gauge their risk in making different moves in the game. It was awesome. And useful. And gamers would pull up that site and keep it open all day. But they never once clicked on an ad.

Meanwhile, I put ads on a site for Republicans, and oh boy--they went nuts clicking for the whole 17 hours the ads were up. The (elderly) Republican leaders were trying to figure out how ads for Democrats ended up on their site! So they clicked and clicked and clicked to try to get to the bottom of things!! Whoops! Made about $25 before they realized I had the power to remove "the liberal blasphemy" from their site.

My most successful Google ad experience brought in about $100/month for several years (with almost no attention given to the website after the initial setup). The website was for a niche product, and customers were being driven to the website from other websites and marketing methods. People clicked on ads because they were in the market for a product, and the ads were generally related to their product search.

Product Placement.
Ever wonder why someone is drinking a Diet Coke in a TV show? Product Placement! Coca Cola will make more money by  influencing people to drink their product, than by telling them directly. Use Product Placement with Trade to get started. Want to get your hair cut, but can't afford the best salon? Ask the salon if you can do a trade--a blog post featuring your hair experience with links to their salon site, in exchange for a hair cut! Tip in cash, please!

Once you have a big enough following, you can ask for real money for these sorts of blog posts!

SEO.
Offer blogs for SEO purposes to local businesses or businesses that hit your niche market (for a fee). Do a story about how awesome a company, service or website is--and include some helpful links to their website in the copy. It's really important that you link properly, or else your blog will come off as spammy, or it won't be effective for your ad client.

Effective Linking:
-When you're talking about a web design company, link the important words about their SEO services like this.
-Do not link like this: wakinggirl.com
-And don't bother to link like this: Waking Girl is cool.

Link the words that people would use to find the business in a Google search.  That will indicate to Google that "Waking Girl" is a "web design company" and offers "SEO services."

Ask for a one-time fee or a monthly fee, or a set up fee + monthly fee (businesses will benefit as long as the blog post is up and traffic is coming to your website).

Ads.
Run your own graphic ads on the sidebars, footers or headers of your website. Ask businesses or organizations to supply graphics that fit the space, and then charge a monthly, quarterly or annual fee for sharing your web space! Websites generally charge too much for graphic ads. Words are actually worth more than pictures in a blog. The only time an ad would be more worthwhile is if your EXACT readers should be the EXACT customers for the ads. So--if all of your single, mom friends in Mobile, Alabama are reading your blog, then a graphic ad for a Singles Speed Dating event for Moms in Mobile, Alabama would make sense. For ads, go for sponsorship. Who just wants to support you and identify with you to help you out and be a friend? Is there a Women's Crisis Center or a Church or a MicroLoan organization that speaks to you? See if they want to smack their logo on your website for a small monthly fee. If you really want to benefit the organization, take the time to write a proper blog post about them, too!


What to charge.
Google ads: Google will decide!

Product Placement: use this to trade whatever you can trade! Hair care, kid's activities, restaurants. Look for companies that have some extra time or product on their hands, and want to help you get started!

SEO:  If you write up a full, engaging story on a business, that's worth at least $50. If you use some SEO, and target relevant businesses for your audience, that's worth as much as you can sell it for ($75, $100, $250). I prefer low set up fees with ongoing monthly fees ($50 + $5/month, and yes, you may pay for a year at a time).

Ads: $5/month to $500/month. Seriously--the sky is the limit. Try to give people both an ad AND an SEO blog post AND a product placement experience!


Important next steps:

Keep writing.
Quantity! Go! Keep writing! The deeper you allow people into your life, the more valuable your blog will become.

Plug into your audience.
Seek out Facebook Groups that feature your target market. Who is your target market? People just like you! Find your people!

Check in with your sponsors.
Follow up regularly with anyone contributing to the cause; communication will help you find new ways to help, and that will ultimately boost your bottom line! :)

Blogs: the gateway drug to your new business.