You're doing your sales funnel wrong. Turn it upside down!

I'm surrounded by business coaches and the industry has one magic formula called "THE SALES FUNNEL." Catchy, right?

Every once in awhile I get caught in the click-bait of a sales funnel and sign up for an email newsletter. Recently one of those emails explained what a sales funnel is. I almost gagged.

For those of you who haven't heard the concept, a sales funnel goes like this:

Billions of people are out there, and through offers and promotions, you'll catch maybe a hundred or a thousand of them.

Then, through frequent harassment (email newsletters) you'll narrow it down to 10 interested people who might want more information.

And eventually they'll want a Discovery Call (that's just a phone call where you find out if they can afford your services).

And then you sell ONE promotional package to one lucky winner who pops through your little funnel.

And then you create the package, and perform the services. And hope the customer doesn't dispute the charge on her credit card.

And rinse, repeat.

Wow. That's a lot of funneling for ONE sale.


Let's take a look at how the process can work if you just flip the funnel over:

1. Listen to the very next person you see. This could be a mom at the park, your sister, or a stranger. Start a conversation that gets them talking. And listen.
   
2. Listen until you discover you can help them with something. Maybe it's babysitting, maybe it's logo design, maybe it's making phone calls for them.
   
3. Then make them an offer they can't refuse. If you've never made phone calls for someone before, consider this FREE training and offer the services for cheap or free. If you've made lots of logos before, then offer it at a price that they'll jump on.
   
4. Provide the service at 110%. Go above and beyond. Rock their world.
   
5. Keep listening to your new client.
   
6. Offer continued services at an amazing win-win rate.
   
7. Answer your phone and check your email regularly, because your new loyal customer is going to send business your way.
   
8. Watch how that ONE customer turns into ongoing monthly revenue, and more referrals than you can handle.
   

At Waking Girl we do not use lead generation funnels, we do not send out solicitous newsletters. We do not waste our energy on trying to win you over before the sale. We save our energy for going above and beyond for our current clients.

Rather than turning thousands into one client. We've taken ONE client and turned her into thousands of clients.

Thank you, Antique Angel Wedding Chapel, for being our first VIP client!

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