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Why your favorite restaurants are not using Postmates and other delivery services.

4/3/2019

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Several of our restaurant clients have had terrible experiences with various food delivery services. Here's an inside look at the reason some of your favorite restaurants are not participating in UBEReats, GrubHub, Postmates, etc., as well as some solutions YOU can use as a consumer.
Dear Delivery Service,

There is a lot more involved in proper delivery of our menu items.

1) The fleet needs to be prepared to immediately exit the premises and drive directly to the diner's location. We have experienced drivers from various services getting comfortable at the bar, and delaying their deliveries.

2) Based on the Yelp reviews we have received from diners who received their meals from delivery services like Postmates, other events are happening between our restaurant and the food's destination. I'm not sure what events this could entail, but it is not conducive to our customers' expectations.

3) The other problem is tipping. Our hard-working staff has no incentive to service delivered meals, and in fact, is often penalized for it. The IRS withholds based on the total sales, not on the total tips. So, a delivered sale will be taxed as if the server is receiving a full tip, but in reality, the tips are often small--as consumers don't understand the extra work involved in packing a to-go meal, and it's being split with the driver.

How Postmates can help:
  • Educate consumers on tipping practices for delivered meals.
  • Allow restaurant owners to provide training to drivers; only allow specifically trained drivers to service higher ranked restaurants.
  • Create a policy an educational campaign about Yelp/Google reviews. Disallow users to continue to use your services if they post a 1-star review without going through the preferred channels first: talking to the delivery service, talking to the restaurant, etc. to seek a solution. It is because of these poor reviews from "delivery" customers that we cannot risk the damage of continuing with the service. Our in-house guests are extremely happy, and we want to give them preferential treatment in response to their 4 and 5 star reviews. Every negative review takes our time and attention away from our patrons who are loyal enough to drive to our destination.

Our hope is that Postmates will take this feedback seriously and enact immediate changes.

If your system changes, please let us know! We would be happy to reconsider participating in your platform.
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The Danger of letting an employee run your website

4/3/2019

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Recently, a not for profit organization had a change of Directors. This change was not foreseen as the Director was diagnosed with a terminal condition that quickly took her life. The organization failed to keep a record of passwords and other pertinent information that were necessary to edit their website, check email messages and access bank and credit card information.

The Director probably had all that information saved somewhere, but where? So not only was the organization suddenly scrambling to keep up on the day to day activities the Director had been doing, they also found themselves in the dark as it related to all the technology that had been part of the organization. That is one reason to make sure the organization's website has a maintenance plan with your web designer.

Some businesses try to save a few dollars by having a staff person manage their website. Every owner or board of directors should consider engaging their web company to maintain the site and keep access for edits and changes even if the employee is making some edits. That is like an insurance policy against having an employee quit or otherwise leave the business wondering how to manage the site without them. At the bare minimum, a hosting and maintenance plan should be included with your web company.


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What Happens to Your Website when you sell

4/3/2019

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There is no doubt that how we do business has changed dramatically since the world wide web presented itself. We have seen the demise of brick and mortar businesses all across our country. The last Blockbuster Movie store just closed as a good example. Changes in how we buy goods and services have impacted the traditional process. How we find companies to do business with has changed as well. Phone books and Yellow Pages have been replaced with web domains. Almost every business has some level of web presence these days if they want to stay viable.

When the time comes to sell a business, owners should consider part of the value of their company is their web presence. It is just as much an asset as inventory and real estate. That being the case, business owners that are thinking of selling should invest some effort in making sure their website is current and valuable and can be demonstrated as a generator of revenue. Some web designers do much more than host a site. Search Engine Optimization (SEO) efforts are a good example of additional services that drive traffic and attract sales. Social media posts and ads directed to a  target market can be shown to prospective buyers that your business is viable and current with today's marketing strategies.  A discussion with the web hosting company should be part of the selling process to determine what is owned and if there are any contractual arrangements that would prevent a new owner from assuming the website terms and conditions.

Your website can be modified to include a "hidden" page that can be shown to prospective buyers that give information not visible to the public that could include sales helps such as a history of revenues, profitability, cost of goods, recent evaluations of inventory, real estate holdings, etc. Tapping into the full potential of a website includes working with your web team to promote the value not only of your products and services, but your business as well.
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How can I expedite my online marketing through blogging?

6/9/2016

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​

​Question: How can I expedite my online marketing through blogging?

We received this question from a client that writes hefty proposals for multi-million dollar government contracts. When we realized that the client is an avid writer (they write proposals that dwarf most John Grisham books), we gave them the instructions on how to get writing, and GET RESULTS!







Here is an idea task list to expedite your marketing efforts:

​Blog like a crazy person (blog as much as you can, as much as you want, every day and night)
  • Pull ideas from the Blog Content Bank below
  • Write 500-1000 words on it, giving your own spin, but using typical words that Google will relate to this niche
  • BLOG location (have a hidden page on your site, named something other than BLOG).
  • Your blog TITLE should include one of these search phrases, as well as something to make it unique to you  (Business Proposal Outline with a Waking Girl Flair for Fun)
  • Include a call to action and byline at the bottom of each blog post. Assume that people reading these posts will be meeting you for the FIRST TIME through this article. 
  • Categories: in Weebly, when you're posting a blog, you'll see Post Options to the Left. Click on it for Categories. Each blog post needs at least 2 categories (we have already seeded the blog with some of our favorites). This is hot Google Juice right here. Categories should be keywords or key phrases (Government Contract, Contracts for Banks, Reno, San Francisco, New York).  
  • You can also use Categories LIKE A File-Foldering BOSS, as they were intended: Articles, Training Tutorial, Case Studies, Press, Anecdotes, etc. (some of my clients categorize the truly BLOGGY items as Blog--this allows us to direct people to the BLOG without showing them all the SEO magic).

DON'T WRITE DIRECTLY IN WEEBLY. Because technology. 
  • Type in the BLOG TITLE immediately. Because otherwise Weebly will name your blog: wakinggirl.com/blog/may-27-2016. We want it to say: wakinggirl.com/blog/GOOGLE-I-AM-HERE-FOR-YOU
  • Link if applicable to authoritarian websites (Wikipedia, SBA, .Gov sites). Link with the key phrase: 
  • DO: Check with your local government entity for help with your business proposal identification number. 
  • DON'T: Check with reno.com for help with your thing by going to sba.gov.
  • Date: back date these so you don't actually look like a crazy person. Space them out over the last 6-12 months.
  • Include an image that will populate on FB 


BLOG CONTENT BANK (feel free to add your own key phrases!):
  • Government Contract Writing 
  • Government Contract Writing Course
  • Government Contract Writing Software
  • Government Contract Writing System
  • Government Contract Writing Jobs
  • Government Contract Writers
  • Government Contract Wrap Rate
  • Government Contract Proposal Writing
  • Government Contract Proposal Writing Software
  • Government Contract Proposal Writing Sample
  • Government Contracting
  • Government Contracting Services
  • Government Contracting Jobs
  • Government Contracting for Companies
  • Government Contracting 101
  • Government Contracting for Dummies
  • Government Contracting Courses
  • Government Contracting News
  • Government Contracting Solutions
  • Government Contracting Activity
  • Government Contracting Certifications
SOCIAL MEDIA BLAST
Now that you have your content ^, you can send it out to the masses. 
​
To post on Facebook or Twitter or Linkedin:
Click on the Blog Title of your post. It should look like this:
http://www.wakinggirl.com/business-proposal-writers/business-proposal-writers-in-san-francisco-ca

NOT: http://www.wakinggirl.com/business-proposal-writers/

Copy & paste the link and include your opening thoughts. NOT just the link. You can include the opening paragraph or two:

We are a content consulting company specializing in new business proposals. Our staff of writing, graphic design, and subject matter professionals work side by side with you to craft and price winning solutions.

Or say something like:

I had a lot of fun writing this article on the Top 10 Tips for Talking Trash. Somebody dared me to do it, and I did. And it was awesome. You'll never believe #7.

Or:

This is a must-read for business owners in the construction industry. Tag your construction owner friends (or just print it out and mail it to them, because they're not on Facebook).

START THERE- and let us know how we can help!
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Waking Girl Web Design

316 California Ave #544
Reno, NV 89509
Tel : 775-544-6612

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