How can I expedite my online marketing through blogging?

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​Question: How can I expedite my online marketing through blogging?

We received this question from a client that writes hefty proposals for multi-million dollar government contracts. When we realized that the client is an avid writer (they write proposals that dwarf most John Grisham books), we gave them the instructions on how to get writing, and GET RESULTS!

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Here is an idea task list to expedite your marketing efforts:

​Blog like a crazy person (blog as much as you can, as much as you want, every day and night)

• Pull ideas from the Blog Content Bank below
• Write 500-1000 words on it, giving your own spin, but using typical words that Google will relate to this niche
• BLOG location (have a hidden page on your site, named something other than BLOG).
• Your blog TITLE should include one of these search phrases, as well as something to make it unique to you  (Business Proposal Outline with a Waking Girl Flair for Fun)
• Include a call to action and byline at the bottom of each blog post. Assume that people reading these posts will be meeting you for the FIRST TIME through this article. 
• Categories: in Weebly, when you're posting a blog, you'll see Post Options to the Left. Click on it for Categories. Each blog post needs at least 2 categories (we have already seeded the blog with some of our favorites). This is hot Google Juice right here. Categories should be keywords or key phrases (Government Contract, Contracts for Banks, Reno, San Francisco, New York).  
• You can also use Categories LIKE A File-Foldering BOSS, as they were intended: Articles, Training Tutorial, Case Studies, Press, Anecdotes, etc. (some of my clients categorize the truly BLOGGY items as Blog--this allows us to direct people to the BLOG without showing them all the SEO magic).

DON'T WRITE DIRECTLY IN WEEBLY. Because technology. 

• Type in the BLOG TITLE immediately. Because otherwise Weebly will name your blog: wakinggirl.com/blog/may-27-2016. We want it to say: wakinggirl.com/blog/GOOGLE-I-AM-HERE-FOR-YOU
• Link if applicable to authoritarian websites (Wikipedia, SBA, .Gov sites). Link with the key phrase: 
• DO: Check with your local government entity for help with your business proposal identification number. 
• DON'T: Check with reno.com for help with your thing by going to sba.gov.
• Date: back date these so you don't actually look like a crazy person. Space them out over the last 6-12 months.
• Include an image that will populate on FB 

BLOG CONTENT BANK (feel free to add your own key phrases!):

• Government Contract Writing 
• Government Contract Writing Course
• Government Contract Writing Software
• Government Contract Writing System
• Government Contract Writing Jobs
• Government Contract Writers
• Government Contract Wrap Rate
• Government Contract Proposal Writing
• Government Contract Proposal Writing Software
• Government Contract Proposal Writing Sample
• Government Contracting
• Government Contracting Services
• Government Contracting Jobs
• Government Contracting for Companies
• Government Contracting 101
• Government Contracting for Dummies
• Government Contracting Courses
• Government Contracting News
• Government Contracting Solutions
• Government Contracting Activity
• Government Contracting Certifications

SOCIAL MEDIA BLAST
Now that you have your content ^, you can send it out to the masses. 
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To post on Facebook or Twitter or Linkedin:
Click on the Blog Title of your post. It should look like this:
http://www.wakinggirl.com/business-proposal-writers/business-proposal-writers-in-san-francisco-ca

NOT: http://www.wakinggirl.com/business-proposal-writers/

Copy & paste the link and include your opening thoughts. NOT just the link. You can include the opening paragraph or two:

We are a content consulting company specializing in new business proposals. Our staff of writing, graphic design, and subject matter professionals work side by side with you to craft and price winning solutions.

Or say something like:

I had a lot of fun writing this article on the Top 10 Tips for Talking Trash. Somebody dared me to do it, and I did. And it was awesome. You'll never believe #7.

Or:

This is a must-read for business owners in the construction industry. Tag your construction owner friends (or just print it out and mail it to them, because they're not on Facebook).

START THERE- and let us know how we can help!