If Facebook ads and Print ads were in a competition, Facebook ads would win almost every time.
**The following is a conversation I had with a tourism based community about bringing more traffic to their town.**
We can target people on Facebook who are fans of "Explore Minnesota Tourism."
Just in the last week we have reached 3271 people in the United States who have expressed interest in "Explore Minnesota Tourism."
From August 27-September 6 we reached over 5000 people.
We have received engagement (a Like, Comment, Share, or Click-through to the website) from over 900 of those people.
The hard Facebook ad cost of reaching this captive audience was just: $49.86.
We have the potential to reach 180,000 people on Facebook who are interested in visiting Minnesota.
The circulation of the Explore MN magazine is only 32,750 households.
Our daily reach is estimated at 300-1700 people, based on effectiveness of the ad and the ad budget.
As you can see in the graph, interest is now waning in this ad that has attracted over 5000 people:
It takes more than just the Facebook ad budget to make an ad successful.
Each ad requires: copy, a graphic and photo, and a Call to Action.
Each ad also needs to be carefully watched each day.
Fans need to be engaged with. Questions need to be answered, etc.
Fans also need to be invited to become permanent fans of the page.
This takes time and resources.
Not every ad is successful.
But it only takes a few dollars or a few hours to see if an ad is working or not.
The most exciting thing about Facebook ads, is that putting money into it is like putting money into an investment portfolio. Every time we run an ad campaign, we see a gradual increase in Page Likes or Fans. Once we have a Fan, we can more easily reach him/her with organic posts and paid posts.
We started the summer off with 10,500 Fans, and increased that number by 100 each month--June, July and August--we're winning people over for years to come!
The Facebook Page's Fan base is roughly 1/3 of the Explore MN Magazine Ad circulation.
If we could use the magazine budget of $925 for their smallest ad (1/6 page), we could potentially reach as many as 9000 people A DAY.
With their largest ad budget of $3300, we could potentially reach 32,000 people A DAY.
[These are estimates from Facebook]
Going into Fall and Winter, this is the time to build our Fan Base, so we can remind them monthly to start planning their Summer Vacation in Rainy Lake!!
Let me know if you want to reroute your Print Ad Budget to more Facebook Ad Campaigns!