Q. Do I need a website since I have Facebook?
A. Posting photos of a meal is one of the most common social media posts. It's fun to share with family and friends when your plate is especially photogenic. In fact, some business owners think as long as they use Facebook or Instagram they don't need a website. Social media sites can be a great way to drive traffic to you if your posts are designed to do so. However, the social media platforms are not designed to close the sale or tell your company's whole story like a website can. It's better to pair social media with a quality website so potential customers can take action and engage with the business to buy what they have to sell. Using social media limits the interaction to "likes" and "shares." Posts on social media need to be designed to pique the interest of the reader to search for more information. That information is on your website. How many times have you seen something cool on Facebook once and then not be able to find it again? That doesn't happen with a website!
Let's chat about combining your social media posts with a website that closes the sale.