Are you feeling like you’re twiddling your thumbs all day waiting for new clients to appear in your email inbox? Ugh! That’s the WORST feeling! Refresh, refresh, refresh and all that’s there is an email from your mom, your kid’s school and pills that promise magic!
Time to step away from the computer and see if you’ve got a viable business! But before you step away, please add this event to your calendar (and keep on reading!):
May 20 from 5pm-7pm: The Breakthrough Network Mixer. This month they're at the Freight House. Don’t get distracted with the whims of Facebook, but please RSVP here,
look for the latest event here.
How to get that loving feeling back for your business at this event:
The Breakthrough Network Mixer is one of Reno’s BEST networking events. Tons of friendly faces, a great kicked-back vibe, and plenty of opportunities to practice your pitch. You can go to this event and feel even worse about your business, or you can use the tips below to make a splash and feel refreshed!
Step 1: Bring a friend or colleague. If you have multiple people in your business, bring them ALL. (For multi-people businesses, EVERYONE should do all of the steps below.)
Step 2: Get crazy on their Facebook event page. Chime in with, "I CAN'T WAIT," and "Will there be clowns?" and any fun thing to show enthusiasm for the event, and give people a reason to say HI to you ("Ohhhh, I saw your funny comment on Facebook!").
Step 3: Show up as a GROUP. In matching shirts (or capes), if possible. Carpool!
Step 4: Set an in-house goal to be achieved at the event. This is just an excuse to introduce yourselves to people. Goal example: shake hands with the most cat-owners. "Hi, my name is Ian. Do you have a cat? .... Sorry, I work for Waking Girl Web Design and we're having a contest to see how many of our designers can talk to the most cat owners. So no cats? ... A nice dog? That might count. So what do you do? Tell me about you!" This question can be adjusted to be STRATEGIC, but not too obvious.
People attend these mixers in the following categories:
Step 5: Be there to HAVE FUN and SUPPORT others!
Step 6: DO NOT BRING ANY BUSINESS CARDS (you can bring a few to put into a raffle, or hide some in your car for security). If someone asks for a card, say "Oh man, they're in my other pants which I left at the pool; [PULL OUT PHONE] oh but text me your name and business, so I've got you! OR, do you have Facebook on your phone? Comment on our page!! Ok, and I'll take YOUR card." Then offer to comment on THEIR Facebook page. Be generous! Facebook LIKES and COMMENTS are FREE for you but extremely valuable for everyone at that mixer.
Step 7: COLLECT BUSINESS CARDS. If someone has a cat or an excuse for a cat, take their card. When you get back to the office the following day, see who collected the most cards. THROW A PARTY. With paperclips and coffee. Sit down on Facebook and go track down all the Biz Cards on Facebook. Give them a howdy shout-out and try to make it specific, so they know they actually talked to you and you're not just passing this off to an assistant (TAKE NOTES ON BACK OF CARD). Don’t mention what you do; mention the conversation and what THEY do. This is not a sales gimmick; this is friend-building!
WHAT'S THE POINT OF THIS?
You send a magical ripple through the business owners of the Reno area that's electric, alive and screams, "We're right here, as we've always been, ready to do business with you, you, you, and you, and your cat."
Business owners who work with or live with your ideal customer are going to feel your electricity and refer you, or tell stories about you, or become part of your friend-building network!
You’re going to get practice talking about your business and finding your HOOK. What is the thing that GRABS people?! Maybe you thought your services were awesome, but it turns out people are really in love with your testimonials. Maybe you’ve been stuck on pricing, but people just want an easy way to refer mutual clients! Go to the masses and find out!
These events happen every month-ish. If May 20 is a no-go, find out the dates for the next few and put them on the calendar. Best results if you show up AS A GROUP (and then spread out once you get there. No buddies!).
LET ME KNOW IF YOU'RE UP FOR THE CHALLENGE!
Need some help with your strategic pick-up line!? Comment below or ask us on Facebook!