Are you feeling neglected by your web designer? Feeling like you have to send 5 emails before you get a response? Panic setting in? Please take a look at these helpful tips that will give more insight to the world behind the computer screen and how to snap your fingers and get your web designer's attention--every time.
1) If your web designer is awesome, he/she receives at least 50-200 emails a day. These aren't annoying subscription emails; these are emails that need to be read, handled and responded to. Put concise instructions and a deadline in your subject line. Example: Add new events to Parade.com before July 4
2) Do not use the subject line "website."
3) Avoid small talk in the opening lines. Pretend your web designer will only read the first sentence. Make it count.
4) Praise your web designer with every new request! Tell your web designer that their hard work IS working.
We got 5 new clients today from our website! We want to add 3 fields to our contact form to process new clients faster. So excited this is working so well!!"
See how it sounds when you don't praise?
Why isn't the phone number field in our contact form? That should have been in there from the beginning. Now we have 5 clients with no phone number. We better add Birth date and Country fields, too.
5) Keep emails to ONE or TWO requests. Web designers want to feel productive. If they can handle a task in 5-10 minutes, they'll jump on it. Long lists of requests should be reserved for new projects or scheduled updates.
6) Put content directly into the email instead of attaching documents. If your web designer has to download and open a program just to read your update it will fall to the bottom of the to-do list.
7) If the budget and pricing has not been pre-arranged, include what you're willing to pay for the work. This will give the web designer an immediate incentive and save on the back and forth of negotiations. Example: I can pay $75 for this update.
8) Web designers love your audience and want to please. Use real deadlines like: Website will be shown at Conference on June 17; need updates completed by June 16.
9) Always offer to pay in advance. Web designers will often under-quote a project not realizing the work involved. To feed the family they may let your project drop to the bottom of the list and turn to the pre-paid clients. Clients who pre-pay allow the web designer to focus JUST on them!
10) Don't be picky until it counts. Web designers work with MANY customers; they focus on the emergency projects first. If your website hasn't launched yet because you can't decide between Lato and Roboto fonts, you are not a top priority. The top priority is the guy who is processing $15k+ on his website every month and the credit card processing company just went down, or the gal who is hosting a big event tomorrow and is doing a last-minute Facebook campaign to drive ticket sales. When your website is highly trafficked and bringing in sales, you can be picky!
11) Give 5 star reviews! If your experience is less than 5 stars, tell them gently and give them an opportunity to improve!
12) Always preface with: I'm not sure if I'm asking this the right way but... Web designers get bombarded with questions that do not make technical sense. It is really hard to answer an incorrect question if the client isn't willing to be educated. When a client confesses their lack of computer knowledge, it opens the door for education and will get you lots of free services. Web designers like being experts! And they like to help!! Know-it-alls put web designers in a corner, and their simple requests turn into challenging accusations.
13) Edit the text for us! Instead of describing the proof reading edits, just go ahead and make them.
How to do it:
Go to the page that you want to edit.
Copy the text.
Paste the text into an email.
Edit the text.
Change subject line to: Please replace text on ABOUT YOU page with text below.
The steps above will make this a 5 minute job instead of a 50 minute brain-numbing English 101 exercise.
14) Ask how your web designer prefers to receive large or mass amounts of files. Waking Girl despises Dropbox, and instead offers an easy upload widget on their website.
15) Give your web designer creative license! A web designer is an artist; they will pour energy and time into your project if it is their artistic work and something they can proudly show in their portfolio!