Q. I'm getting a lot of phone calls from Yelp, telling me that I'm missing out on business. What should I do?
A. My number one rule in sales is: if the company requires a team of cold callers, their product deserves skepticism and hesitation. It might be the best product in the world, it might be so good that everyone who finds out about it just wants to hog the filthy little secret to themselves.
Or -- it's just not worth talking about.
Either way, when you get a call from Yelp or any other cold caller, take a step back and get some expert input from someone who has dealt with the caller before.
Expert Input about Yelp Ads:
1) Do you have a Yelp page? Have you claimed it? Let's start there. That's free and takes about 15 minutes of your time. Go to Yelp.com, find your business, and hit UNCLAIMED. Follow the steps to set up your business Yelp account (different from your personal Yelp account).
2) Have you ever gotten a Yelp review before? Hrmm. Depending on your industry, Yelp may not be an integral part of your business. If you haven't gotten a review before, it may not even be integral to your own success. But of course, it might be crucial for your business' next phase of development!
3) Before advertising on Yelp, it's a good idea to drum up some 5-star reviews. But how!? We recommend and sell a software that helps you better communicate with your existing customers so they know how to leave a review, and so they won't forget! If you can't track down any 5-star reviews, you may want to rethink advertising on Yelp. Why? People who shop on Yelp also leave reviews. If the Yelp-iverse isn't jiving with your services--be cautious! Might need to change how things are operating before bringing on the critical masses!
4) Once you have a handful of positive reviews, and you've gotten comfortable with Yelpers, now you can consider advertising with Yelp. Ask the Yelp representative a lot of questions about cost per lead and overall traffic, and what is the competition doing. If you sell $5 drinks, and the lead cost is $10--this is not a good idea. If you sell $200 services, and the lead cost is $14--this could make sense!!
- Start with the smallest plan available to test the waters. Ask for a discount, and ask them to start the ads before the billing cycle begins.
- Make sure your Yelp page is set up properly with nice photos.
- Download the Yelp app to your phone so you can respond to questions right away.
- Set up an enticing offer so you get noticed!
- Evaluate each month to make sure you're getting your money's worth!
Contact us if you need help talking to Yelp. We can generally get a more honest answer because we represent hundreds of customers. Yelp would rather tell an agency the truth, in the hopes of getting 50 new customers, than stretch the truth in the hopes of just getting your business! Let us know if we can help