Many business owners run into some confusion when it comes to setting up and managing their Business Fan page. Let's break it down into easier to understand concepts!
Your Facebook account is like YOU. It's unique to you, and no one is supposed to use your identity except you.
Just like your face and signature give you power over many things in the real world (your bank account, your kid's school, the DMV)--your Facebook account acts like your personal, verified signature and can give you access to many different online accounts.
Your Business Fan Page is something completely different. It might belong to you, you might have the ultimate say over it, but--teachers, nannies and other individuals can manage it. Yes, it's just like your child.
But this is a child you can hand off to a nanny without any guilt. Because let's face it--this stubborn child DID come with a manual, and Waking Girl has read it! :)
When giving access to your Fan page, we don't need your personal account information. That's like giving away your social security number--and should only be done in dire circumstances!!
Waking Girl handles Business Fan Pages for many of its clients. Just like with a baby-sitter, there is a protocol for assigning responsibilities to care for your kid. Give us the keys to your house, NOT the rights to your identity. We are not looking to adopt your baby.
Often times we learn that a client has two Personal Facebook accounts. That is the Facebook equivalent of masquerading with a stolen identity and fake ID. This can get BOTH of your accounts shut down, and can even alert child protective services to remove the rights to your metaphorical kid!!!!!!
Should I be panicking right now?!
You might be asking ^.
Nah, it's just Facebook. It's not THAT serious!
Steps for Facebook Success: